Gulf Insurance Group – Jordan and Bank of Jordan sign a strategic partnership agreement to launch and provide bancassurance services.
In a qualitative step aimed at enhancing customer experience and expanding the integrated financial solutions system in the Jordanian market.
This agreement comes in line with the vision of both parties towards innovation and providing integrated financial services, where the bank’s customers will be able to access a comprehensive range of insurance solutions easily and flexibly, through reliable and modern banking channels.
This collaboration enables the provision of insurance solutions through the bank’s banking channels alongside its financial services, providing customers with a more integrated experience and easier access to their needs, and enhancing the efficiency of managing their financial and insurance obligations within a single system.
In this context, Dr. Ali Al-Wazni, CEO of Gulf Insurance Group – Jordan, said: “At Gulf Insurance Group – Jordan, we believe in the importance of integration between the banking and insurance sectors, given its role in creating real added value for customers. Through this agreement, we seek to provide an advanced and easily accessible insurance experience that meets the various needs of individuals, thereby enhancing the financial security and future stability of our customers.”
Commenting on this collaboration, Saleh Hammad, General Manager of Bank of Jordan Group, affirmed that this partnership embodies the bank's strategic direction towards strengthening its role as a provider of integrated financial solutions. He noted that it reflects the bank's commitment to expanding its services and offering a more comprehensive system of financial security, thus meeting the growing needs of its customers and supporting their stability. He added that through this step, the bank continues to develop its business model by integrating banking and insurance services into a unified and streamlined experience, enabling customers to access integrated solutions more easily and efficiently.
Hammad explained that this partnership contributes to enhancing the bank's ability to deliver sustainable value to its clients by providing flexible, high-quality insurance products that bolster financial protection and meet the aspirations of various segments, including individuals and companies. He also noted that this initiative aligns with national efforts to promote insurance inclusion, a fundamental pillar of the social protection system and an integral part of the banking sector's role in supporting financial and economic stability.
