EVO: A pioneering story that is beginning to take shape in the electric vehicle charging sector through a smart system

Talking about electric vehicles is no longer a luxury or a kind of extravagance, given the activity and growth the sector is witnessing globally and locally, supported by increased environmental awareness and the government’s move towards the concept of “clean transport” and reducing dependence on fossil fuels.

This sector, which needs organization and clarity in strategies, implementation and work, has become a reality that is quietly taking shape before us, with the increasing number of electric vehicles on the streets, the expansion of imports and the change in consumer behavior, which highlights the growing importance of finding and building infrastructure and systems that help support this transformation and enhance the electric charging sector for cars, and all of this scene represents an opportunity for Jordanian startups.

In this emerging sector, which is still in its early stages, a Jordanian startup company, founded by experienced entrepreneurs, has emerged under the name EVO, specializing in electric vehicle charging technologies. It is an emerging model that attempts to engage with the sector and provide tools to increase its efficiency in helping users and institutions obtain the service, and to help electric vehicle charging stations provide this service, through “building an integrated smart system” to serve all parties in the sector.

Regarding EVO and its vision and work in the local market, the company’s co-founder and CEO, Ibrahim Al-Bawaleez, said: “The company’s vision is based on creating a smart and unified network for charging electric vehicles, making access to charging stations easy and clear for the user, while at the same time giving station owners effective tools for management, monitoring and connection.”

Al-Bawaleez confirmed that the company’s endeavor, which officially launched in 2025, is based entirely on the idea of ​​“building a new thinking model in managing an emerging sector, where the economy intersects with energy, technology with public policies, and investment with sustainability,” considering that the opportunity is great in this context for a startup that has already begun dialogue and reaching agreements and partnerships in the sector.

He spoke about the services that EVO is working to provide in the local market, explaining that they include “an integrated system that combines the technical and operational aspects.”

He said that this system is based on a centralized system for managing charging stations that connects the different stations within a single network, and gives their owners the ability to control pricing, monitoring, tracking performance, and analyzing data.

Al-Bawaleez added that the company's services also include enabling the connection of most types of chargers, giving operators the flexibility to expand without being limited to a single type of device. Furthermore, it offers solutions for managing electric vehicle fleets for companies and government entities, including charging management, consumption tracking, and usage scheduling.

He emphasized that the end user benefits from the company's services, including a smart application that accurately displays station locations, available charger types and status, along with the ability to pre-book and receive notifications. The company also provides analytical reports that help operators understand user behavior and improve efficiency and profitability.

Al-Bawaleez believes that the sector is not easy and there is competition that a startup company must face while respecting the competitor.

However, he emphasized that EVO has distinguished its services through a deep focus on the technical aspect and the ability to connect multiple types of chargers, even those that are usually difficult to connect. The company has successfully built partnerships with the largest existing charging network in Jordan.

He added: “The Jordanian market is still in its early stages, but it is growing rapidly with the increasing reliance on electric vehicles, and this makes the need for an organized and smart platform indispensable.”

Al-Bawaleez spoke about the beginning of the company and its idea, explaining that it stemmed from the founders’ previous experience at HungerStation (the largest food delivery application in Saudi Arabia), where they witnessed how a smart technological system could radically change the user experience in the services sector.

He added: “Upon returning to Jordan, a clear gap emerged in the electric vehicle charging sector. The user does not know where the stations are located, nor whether they are actually operating, occupied, or suitable for his vehicle. This invisible chaos was the impetus for developing an integrated solution that addresses the problem at its root.”

Al-Bawaleez believes that the essence of leadership lies in confronting challenges and solving problems. He explained that the electric vehicle charging sector faces challenges including the lack of standardized systems across stations, the difficulty in accurately assessing the condition of chargers, and the impact of fluctuating electricity tariffs on operators' profits. Evo has managed to address one of the most difficult of these issues by developing an automated system that adapts to tariff changes and calculates costs accurately and transparently.

But he added that there are great opportunities in developing smart infrastructure, providing specialized services to government and private fleets, as well as opportunities for regional expansion, as many countries face the same challenges.

Al-Bawaleez spoke about entrepreneurship in the energy sector, which he described as "not easy." It requires significant investment and faces constant changes in legislation and policies. This sector also needs a delicate balance between technological solutions and day-to-day operations. For this reason, building a diverse team of experts has been one of our top priorities from the outset.

He affirmed the continuation of work and building upon what has been established, saying: “We strive to continuously develop our services to provide the Jordanian user with an experience that rivals the best global experiences, with a local touch. We are working on expanding within Jordan and increasing the number of stations connected to the network, in addition to preparing to enter regional markets such as Saudi Arabia and Egypt.”

He continued, saying: “We are also focusing on building partnerships with governmental and private entities to develop a smart charging infrastructure, and to develop AI-based solutions to improve load distribution and increase energy efficiency.”

EVO was founded by Jordanian entrepreneurs: Ibrahim Al-Bawaleez, who serves as CEO. He has over fifteen years of experience in digital marketing, having worked for major companies in Saudi Arabia, most notably HungerStation. This experience gave him a deep understanding of how to build technology platforms capable of transforming the user experience. His co-founders include Bilal Al-Bawaleez, a product management expert who gained experience working in the Saudi market and at Amazon; Samer Al-Dawaleeb, a technical expert in programming and artificial intelligence; and Laith Al-Khatib, a Jordanian businessman with over twenty years of experience in import/export and factory management and outfitting. This diverse background was not a minor detail, but rather the cornerstone of the company's development.